Channel Prioritization

In an endeavor to reach better market space and create a larger support and services network, each technology vendor wants to have a healthy channel. Our philosophy is driven by the fact that to have a healthy channel one needs to identify the customer first and then move on to create the channel which is going to cater to or is already catering to their business needs.

Evangelists employs the best practices approach in helping clients maximize their channel and alliance relationships to drive scale and ROI. We address the functional and economic aspects of maintaining our customer's channel in this perpetually changing environment by benchmarking with the best practices and catering to the customer specific needs. We empower the customer with an actionable road map that helps companies define, develop and implement distribution channel community throughout the target segment.

We have extensive experience with leading companies performing:

• Channel selection
• Channel integration
• Partner profiling
• Channel training and motivation
• Choosing Best-Fit Partners
• Managing Channel Conflicts
• Combining Direct and Indirect Sales

Whether you require a direct sales force, channel partners, a web site, direct mail, or any other path to your prospects, Evangelists will help you build capable and profitable sales channels.

We start by identifying potential channel and alliance partners with discrete influence over both the customer acquisition and the solution definition process. We then create tools to identify key partner selection criteria, enabling rapid and effective partner prioritization. Finally, we employ specific process definitions, tools and information sources for managing partners and communicating with them in an effective way.