Methodology

The first step of the research is the research Design. Research design provides the glue that holds the research project together. A design is used to structure the research, to show how all of the major parts of the research project -- the samples or groups, measures, treatments or programs, and methods of assignment -- work together to try to address the central research questions and the research Instrument. The research instrument is designed by our competent analysts with the subtle inputs provided by the industry experts and well reputed academia. The instrument is time based and structured but open ended questionnaire that is sent to the interviewee prior to the one to one session. Approximately 30 to 40 % interviews are conducted as in face to face and remaining are done on telephone keeping in mind the suitability of time and geographies as per required by the interviewees.